The goal for this re-brand was to make Crowne Plaza appeal to the modern business traveller and help Crowne Plaza move in the right direction.
The solution for this problem was to produce a vibrant and modern alternative to their current brand, this would mainly be focused on creating a memorable experience. Which is why the brand would focus completely around the “Make it Memorable” ideology These memorable touches can be found throughout the re-brand. Another aspect to the re-brand is making guests go out and explore with the time that they have and socialise with other guests to make new connections. This would be all achievable with the Crowne Plaza App.